The best way of promoting a product is by offering your guests a day or experience to remember. An emotional connection (fun, awe, happiness, etc) between them and your product can be very powerful and long-lasting. Life is made up of experiences and these experiences make up our memories while helping to shape who we are.
In today's social media age, we are constantly sharing experiences using our phones as a channel of communication to determine who we are, what we are doing and to connect to those we are thinking about at that very moment.
If a company offers their customers a great day to remember, they will not only be sharing their values and thoughts but also the opportunity for all those who attend to let their friends know what they like and what impresses them.
Read More